Product name: iPro Academy 2.0
Product creator: Fred Lam
Reviewer: Mohamed Mnafeg
iPro Academy 2.0 created by Fred Lam is a comprehensive internet marketing course designed to help you get highly targeted traffic to your website from all of the best internet sources at half of the cost others pay.
If you don’t know Fred Lam. He started off as a dishwasher and has now become the CEO of several multi-million dollar businesses. Aside from hard work and dedication, his secret to success is traffic generation.
For over 10 years, Fred Lam has been one of the most sought-after media buyers in the Internet marketing world. As a consultant to some of today’s largest corporations, Fred has spent millions of dollars on advertising while saving them exponentially more.
Through a network of inside contacts, Fred’s clients benefit from exclusive data, coaching, and training from the highest decision makers at all the major traffic sources. When it comes to bringing high-quality traffic, Fred Lam delivers them for pennies on the dollar.
You’re getting 10 years worth of trail and error, as well as precious information on what is working right now, in 2016 and have been working for years. Would you rather build a life altering online business based on someone with experience and proof like Fred or some one-trick guru with a rented Ferrari?
iPro Academy is a structured program you can run at your own pace. Fred set you up for success by providing community, training, coaches, as well as Fred’s own million-dollar insights.
– Learn a never-revealed strategy to get maximum traffic from the largest websites in the world for literally pennies on the dollar!
– Buy low-cost, high-quality traffic from Google while easily complying with their many rules and regulations!
– Master all types of Facebook advertising to deliver qualified traffic that’s ready to buy!
– Gain access to 2 million more websites to advertise on through the Google platform!
What’s included in your membership?
Fred’s million dollar training – This is the foundation of the iPro Academy course and it’s broker down into step by step modules that are easy to digest and take action on.
Live training sessions – Get on live training calls with the creator of iPro Academy, Fred Lam. Get your questions answered by the product creator himself!
Personal coaches – If you ever have a question about the training or setting up your paid traffic campaigns you can talk to your coach and get around an obstacle in hours, not months or YEARS!
Community – iPro Academy has a community of students who are already successful with Fred’s paid traffic strategies and new students as well. Get your questions answered by your peers, the people following through with the same exact training as you!
In the members area..
Module 1: Learning the fundamentals
This module is designed for those of you who are completely new to the online world. Specifically, you will learn…
Part 1: What is internet marketing and how it works? Dive into the internet world and discover what it means to create your own business online.
Part 2: Learning the internet marketing language. Every industry has its own technical jargon. Understand key internet marketing terms to strive in the online world.
Part 3: Mastering grade 3 math for internet marketing. How do you measure your online business success? Learn how to calculate important success metrics to improve your advertising campaigns and ROI. We promise to keep it simple!
Part 4: Choosing the right advertising channel. where should you advertise your online business? 4 powerful traffic-generating platforms.
Module 2: Creating your own website
This module gets straight into the “how to” and shows you how to get started!
Part 1: Finding your niche. What are you passionate about? In this segment, you will find useful tools to help you decide on a competitive niche.
Part 2: What to promote? Having trouble deciding what to promote? By the end of this segment, you will have a clear picture on what some of the best converting offers are.
Part 3: Creating your website. Discover the different types of website and learn step-by-step on how to create your ideal business presence online.
Part 4: Guide to outsourcing. Don’t have all the time and expertise to start your business? Not a problem. In this segment, discover the best place to outsource your tasks for just a couple dollars!
Module 3: Understanding sales funnels
Part 1: Understanding direct linking. Running affiliate offers? This is the easiest sales funnel you can start with.
Part 2: Understanding opt-in funnel. Want to build an email database and start making money on day 1? Learn about opt-in funnels.
Part 3: Understanding pre-sell funnel. Prepare your prospects to buy! Learn how to create a pre-sell funnel to increase your conversion rate.
Part 4: Understanding review page funnel. Want to promote multiple products within the same niche? Learn how you can take advantage of a review page funnel.
Part 5: Understanding webinar sales funnel. Are you an expert in your niche? Set up a webinar sales funnel to engage your prospects.
Part 6: Creating your own sales funnel. Got your own product to promote? In this segment, you will learn how to create different types of sales funnel from sales-letter, VSL, to service lead magnets.
Module 4: Introduction to Facebook advertising
Part 1: Understanding Facebook advertising. Isn’t Facebook just a social media platform? Discover why you should be advertising on Facebook.
Part 2: Being compliant with Facebook. Learn how to make Facebook happy by making sure your ads and landing page are fully compliant with their policies.
Part 3: Setting up your Facebook page. Before you start advertising on Facebook, you need a Facebook page. Learn how to set it up in a 5 easy steps.
Part 4: Setting Up Your Facebook Ad Account. This is where you set up Facebook advertising. Learn how to set up and use your business ad account like a pro.
Part 5: Understanding Facebook ad types & objectives. What do you want your ads to achieve? In this segment, learn about different advertising objectives and ad types to best promote your business.
Part 6: Finding your target audience. Your targeting can make or break your ad campaign. In this segment, you will learn how to use tools within and outside of Facebook to help you pinpoint your target audience.
Part 7: Prepping for your Facebook campaign. Before you start creating your Facebook campaign, there are couple important things you need to get the most bangs out of your advertising bucks!
Part 8: Setting up your first Facebook campaign. Learn step-by-step on how to create your first Facebook campaign with tried-and-true tips you cannot find elsewhere and save your money big time.
Part 9: Optimizing your Facebook campaign. Keep an eye on important metrics that will boost your campaign results and find the exact audiences who are ready to give you their money.
Part 10: Understanding “power editor”. Learn how to use “power editor” and why you should use it no matter what. It will make your life a lot easier.
Part 11: Scaling your Facebook campaign. Once you have found which ad and targeting perform the best for your offer, it is time to scale your campaign. In this segment, you will learn how to capture more potential market share on Facebook.
Part 12: Re-targeting on Facebook. Part of scaling your campaign is to use re-targeting. Learn what it is and how to take advantage of this powerful advertising strategy.
Module 5: Introduction to Google AdWords advertising
Part 1: Understanding Google. This is an introduction to Google advertising. Understand all the networks within Google and how you can take advantage of them.
Part 2: Being compliant with Google. Google has strict advertising policies. In this segment, you will learn all the do’s and don’ts to run a successful Google campaign.
Part 3: Understanding Google search network. Attract high quality traffic with Google search advertising. In this segment, you will learn how to create your first Google search campaign.
Part 4: Optimizing your search campaign. Discover hidden features that can increase your search campaign ROI.
Part 5: Understanding Google contextual network. In this segment, you will learn how to set up a Google contextual campaign plus hidden features that can cost you an arm or a leg!
Part 6: Optimizing your contextual campaign. Discover key elements to boost your campaign ROI. Most advertisers are not aware of these.
Part 7: Setting up Google display. Want to create banner ads? In this segment, you will learn everything you need to strive on the Google display network.
Part 8: Optimizing your display ads. Discover important metrics and strategies to help you improve your display campaign ROI.
Part 9: Introduction to Google re-marketing. Reach your customers and prospects with tailored ad messages. In this segment, learn what re-marketing is and how to set up your re-marketing campaign.
Part 10: Advanced tips on leveraging Google. Discover advanced optimization tips to further scale your Google campaigns.
Part 11: The Goldmine within Google. Discover how to use Google’s money to make your own money!
Part 12: The power of AdWords editor. Learn how to manage multiple campaigns and ads with AdWords editor. In this segment, you will learn how to take advantage of Google’s bulk ad management tool.
Module 6: Introduction to Bing advertising
Part 1: Understanding the Bing network. This is an introduction to Bing advertising. Understand all the advertising methods and learn how you can take advantage of them.
Part 2: Being Bing compliant. Get your campaign off Bing’s radar by learning how to create ads that comply with their policies!
Part 3: Setting up your Bing search campaign. Although Bing’s search network is not as big as Google’s, it is still very powerful. Learn how to properly set up your first Bing search campaign.
Part 4: Optimizing your Bing search campaign. Discover hidden data and advanced optimization tips to improve your campaign ROI.
Part 5: Additional tips on Bing. Learn about contextual advertising on Bing and how you can save time making mass campaign changes with Bing ads editor.
Module 7: Penny-click mastery
Part 1: Introduction to in-text ads. This is an introduction to in-text advertising. In this segment, you will learn everything about in-text advertising and discover the best converting in-text advertising networks.
Part 2: Setting up on 50onRed. In this segment, you will learn how to set up your in-text advertising campaign on 50onRed including tips on how to optimize and scale your campaigns.
Part 3: Setting up on TrafficVance. This is another in-text adverting network that converts well if you know what you’re doing. Learn how to set up the campaign properly including tips on how to improve your ROI.
A whole lot more
On top of all of the above – you also get access to quite a bit more including, but not limited to:
Bonus training: 75 minute video training session on direct media buying secrets
Fred’s power sessions: Over 10 hours of live training on everything above, plus a-lot more. These were done live via webinars and were recorded for you to enjoy and learn from!
Open office hours: live Q&A webinars – No lesson plan – Just Fred answering every question you have! Over 6 more hours of high quality video training here!
A ton of resources you can download immediately:
Resource #1: Display banner sizes cheat sheet
Resource #2: Facebook ad creation worksheet
Resource #3: Facebook ad sizes & dimensions guide
Resource #4: Google ad sizes
Resource #5: Key Facebook terms
Resource #6: Key Google terms
Resource #7: Key metrics formula sheet
Resource #8: Network lists
Resource #9: Online advertising basics
Resource #10: Useful web tools
Resource #11: Webpage layout
Resource #12: Financial worksheet
Resource #13: Importance of LCV
Resource #14: Daily profit report
Resource #15: Split testing checklist
Is iPro Academy 2.0 another overhyped scam? or a real deal?
iPro Academy 2.0 program is not a scam or “get rich quick” scheme. It’s a systematic approach to learning real skills and building a knowledge base that enables you to generate real cash that you can use to pay your bills. It goes without saying that since iPro Academy 2.0 is not a scam, you’re gonna have to put in an honest effort to learn what Fred Lam teache (yeah, he teaches the course himself) and do the homework so that you can see results.
The price of this course is nothing when compared to the value that you will be receiving and that is what you should be looking at.
Can this course and coaching really help you take your business to the next level? What will be your return on your investment and can you make your money back? I think the answer is “it’s up to you”. If you take action and actually use this information, I don’t see how you could lose and typically in life, you get what you pay for.
Who is iPro Academy for?
If you are considering an online business or have been in business for years, whether you are a beginner, advanced or somewhere in between, this will be an awesome experience and training tool for you.
If you’re a complete newbie who has never done a day of online business before, this will be an invaluable product for you because this comprehensive, well laid out training covers everything you need to get started and have success.
For the intermediate person who has attempted an online business but gets lost with all the advertising, getting traffic, or even knowing about some of the tools that can be used, this product covers all the ins and outs that you might be stuck on right now.
If you’re an advanced online business person who is already up and running, you will love this as well. After all, who wouldn’t love to have live training and access to successful people to get solutions and answers to things that come up?
Proven – Using paid ads to drive targeted traffic to offers is something which happens every single day, by thousands of brands. Why? Because it works and is an effective way to drive clicks. Check your FB feed now – you will see affiliate offers scattered everywhere.
Training & Skill – What iPro Academy offers you is the training. Optimising ads is a skill. Once you are armed with the skill of creating and executing ads, and thinking in terms of numbers for optimization, there is little room for failure. This training alone is well worth the price of the course. Fred Lam’s team goes into a lot of depth around the whole cycle of creating ads.
Step-by-step – The training is a step-by-step guide meaning you can learn in your own time. There are online webinars for you to access for all the different modules.
Mentor Access – You will have access to Fred Lam’s team and fellow people in the program. Access to forums, social groups and the creators will mean you can hammer questions and get answers almost instantly. It also means you will be around like minded people.
Ad Investment – on top of the initial cost of the program you will need to decide your ad budgets. This will probably go up as you make more money. But, as the nature of this is based on Paid Ads, it does mean, the more money you put into ads, the more money you are likely to make.
Time – You will need to put the time into learning about the optimization process and the course itself.
Creativity – for those who find creativity does not come naturally, it could set you back some time and clicks. In order to capture Clicks and influence CTR, your campaigns will need a creative twist. However, once you get into the rhythm of creating these ads, you will be fine.
After reading the iPro Academy Review, I leave the verdict on you. Is it worth your purchase or not?
World Class Customer Support:
This is where Fred Lam’s company is 100% unique as he stand behind his product – strongly. He offer full customer support. His phone and email support are actually 24/7.
He guarantee to resolve any issue you ever have within a maximum of 24 hours –
30 Days – 100% Money Back Guarantee…
You have zero risk. He take all the risk for you. You get an entire 30 days to try the training and software as much as you want. If for any reason you’re not amazed by it, just let him know and he will give you all your money back – 100%
“iPro Academy” is an incredible package and the reason I am offering such a huge bonus incentive is because of the quality and value for money.
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